Masterclass Syllabus

The Media Masterclass with Ivan Yates is one full day of unique insight and learning into the inner workings of the media sector and how best to navigate what is often a battleground.

Below is the syllabus outline for the Masterclass. This is complimented by networking with other attendees, sit down plated lunch and refreshments during the day.

 

This masterclass equates to 7 hours of CPD

Module 1 – Preparation (Pre-interview)

  • Mindset
  • Self-Awareness – USP
  • POV
  • Your Agenda
  • Research
  • Rehearsing
  • Planning for Practicalities of an Interview
  • Profile/Niche Interviews
  • Print/Digital Media

Module 2: On-Air Performance

  • Disposition
  • Green Room
  • Opening
  • Nerves
  • Distractions
  • Lingo
  • Visuals
  • Body Language
  • Modus Operandi
  • Living in the moment
  • Parry & Pivot
  • Ripostes and Rebuttals
  • Closing/Wrap
  • Personality – Style

Module 3: Reputational Damage

  • Crisis PR
  • Holding On
  • Cover Ups
  • Media Cycles
  • Apologising
  • Survival Kit

Module 4: Managing the Media

  • Journalism Nuances
  • How to get yourself on air
  • When not to do an interview
  • Making excuses
  • Post interview pointers
  • Local media
  • Your Media Plan

Closing – Journey’s End